论文题目：中小型纺织品企业应对中美贸易摩擦的策略研究 ——以W公司为例
摘要：中美贸易关系是世界上最复杂的双边贸易关系,自从两国建立贸易关系以来,一直在摩擦之中前进。2018年,美国特朗政府普宣布根据“301”和“232”调查结果,对从中国进口的340亿商品加征关税以扭转对华贸易逆差局面,纺织品行业首当其冲,并以此拉开了贸易战的序幕。在国外,美元流动性收缩以及国际贸易保护主义加剧,增加了全球经济下行的风险,特别是中美贸易磋商进展曲折,短期内难以解决,大大增加了国内纺织品行业在国际贸易环境中的不确定性。不仅直接影响出口订单以及相关的生产、就业,也对国际采购格局以及我国纺织品企业在国际分工中的位置、投资布局等产生潜在影响。另外,随着近年来东南亚国家纺织业的崛起,原材料及劳动力价格更为低廉,也必然促使中国纺织品企业的更新换代。在这一背景下,本文通过查阅国内外相关文献和资料,梳理了贸易摩擦、国际贸易以及企业管理方面相关理论,结合中美纺织品贸易摩擦的现状和发展趋势,从多个方面对中美纺织品贸易摩擦的原因进行了分析。再从企业角度入手,根据W企业的经营情况,分析了中美贸易摩擦给W企业带来的一系列影响,并提出了具体应对措施,包括:市场多元化战略;品牌战略;技术战略;网络销售战略;对外投资战略;结算方式战略等。
关键词：中美贸易摩擦;国际贸易;中小型外贸企业;纺织业
学科专业：工商管理硕士（专业学位）
ACKNOWLEDGEMENTS
ABSTRACT
摘要
LIST OF ABBREVIATIONS
1 Introduction
1.1 Topic selection background and research significance
1.1.1 Topic selection background
1.1.2 Research significance
1.2 Research content and research methods
1.2.1 Research content
1.2.2 Research methods
1.3 Innovation
2 Literature review
2.1 Summary of research status domestic and overseas
2.1.1 Research on types of trade friction
2.1.2 Research on the Causes of Trade Friction
2.1.3 Research on the Impact of Sino-U.S.Trade Friction on my country'sSmall and Medium-sized Textile Enterprises
2.1.4 Countermeasure research
2.2 Main concept
2.2.1 Sino-US trade friction
2.2.2 International trade
2.2.3 Small and medium foreign trade enterprises
2.2.4 Textile industry
2.3 Theoretical basis
2.3.1 The theory of super-protection trade
2.3.2 New Trade Protectionism Theory
2.3.3 New tradetheory
2.3.4 Comparative AdvantageTheory
2.3.5 Corporate Strategy Analysis Method
3 Case description
3.1 W enterprise profile
3.2 Organizational structure of W enterprise
3.2.1 Main functions of the department
3.3 Analysis of the Macro Environment Faced by W Enterprises
3.3.1 Political and legal environment
3.3.2 Economic environment
3.3.3 Social and cultural environment
3.3.4 Technical environment
3.4 Comprehensive analysis of internal and external environment faced by W enterprise
3.4.1 Internal advantage analysis
3.4.2 Internal weakness analysis
3.4.3 External opportunity analysis
3.4.4 External threat analysis
3.5 Status Quo of Sino-U.S.Bilateral Textile and Clothing Trade
3.6 Affected by China's textile industry trade
3.6.1 Increasing international competition
3.6.2 Accelerating the transfer of the industrial chain overseas
3.7 Problems with W company
4 Case study
4.1 The specific manifestations and causes of the problems faced by W companyin Sino-US trade friction
4.1.1 Decline in profit margins and decrease in orders
4.1.2 Rising costs lead to an increase in competitors
4.1.3 The order transfer phenomenon is obvious
4.1.4 Sino-US trade frictions have made my country's exports moredifficult
4.1.5 The fluctuation of RMB exchange rate affects exports
4.1.6 The enthusiasm of foreign investment in cooperation in China hasdecreased
4.1.7 It takes a long time for funds to recover, and financing is difficult
4.1.8 Fierce competition in the domestic market
5 Preventive solution
5.1 Market diversification strategy
5.1.1 Consolidate the U.S.market
5.1.2 Actively develop new markets
5.1.3 In-depth exploration of the domestic market
5.2 Brand strategy
5.3 Technology strategy
5.4 Online sales strategy
5.5 Foreign investment strategy
5.6 Settlement strategy
6 Conclusion and inspiration
6.1 Conclusion
6.2 Inspiration
REFERENCE